I made this! The science of customisation
9 Aug 2019
I made this! The science of customisation

It’s well-established that people place more value on things they’ve helped create, but that doesn’t mean everyone will appreciate a custom t-shirt in the same way. Canvas8 spoke to Dr. Anne-Kathrin Klesse, an assistant professor of marketing, to learn how self-image impacts personalisation.

Dr. Anne-Kathrin Klesse

Dr. Anne-Kathrin Klesse is an assistant professor at the Department of Marketing Management at the Rotterdam School of Management, Erasmus University in the Netherlands. She holds a PhD from Maastricht University. Her research interests revolve around consumer judgment and decision-making. She is particularly interested in how we can nudge consumers to make ‘better’ decisions, such as saving money, eating healthier or making sustainable consumption choices.