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  • Quarter of Britons lack confidence to ditch make-up
  • Quarter of Britons lack confidence to ditch make-up
    Fleur Kaan (2020) ©
SIGNAL

Quarter of Britons lack confidence to ditch make-up

Lockdown saw many people ditch make-up, haircuts, and razors in the comfort of their homes, but this newfound self-esteem isn’t necessarily reflected in public. As the pressure to look good knocks consumer confidence, the beauty industry could do well to sell self-acceptance.

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