REPORT
Jan 10, 2020
How do women want to be spoken to post-surgery?

Hair loss, scars, and a newly-flat chest can all be very real parts of the breast cancer experience. But as women embark on a journey of physical and emotional recovery after surgery, how do they want to be spoken to? And how can brands empower them to feel confident in their changing bodies?

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Scope

Finding the perfect bra can be difficult for any woman. But when your body has undergone major surgery, the physical and mental challenges presented post-op can add additional stress to an already difficult and life-changing experience. With breast cancer being the most common type of cancer in the UK – one woman is diagnosed every ten minutes and around 55,000 are diagnosed each year – the need for advice, support networks, and tailored products grows ever greater. [1] And while some women want to feel strong and empowered after their cancer diagnosis, others want nothing more than a bit of normality. This is where charities like Look Good, Feel Better step in to provide everyday encouragement, from makeover sessions to friendly support groups.