The Telfar Shopping Bag may not be as recognizable or as expensive as iconic designs from Chanel or Dior, but it has become just as coveted among fashionistas. It’s attracted young shoppers with the chance to be part of an inclusive community, rewriting the rules of the ‘It bag’ in the process.

How are young people balancing their bleak world-view with a distinct sense of humour? Why do values-led Zers sometimes shop unethically? What steps are they taking to safeguard their increased usage of tech? And how will their attitudes to health be shaped by COVID-19?

In a tech-enhanced twist on colouring books, Nike Japan is giving sneakerheads a chance to immerse themselves in product design. The brand’s AR zine taps into shifting expectations around augmented retail, letting consumers create and showcase their own virtual Nike Air Max designs.

Prone to rejecting labels, Gen Zers are tired of being associated with their slightly older counterparts. Venting their frustrations over TikTok, they're making fun of the contradictions of Gen Yer behaviours as a way of separating themselves and the values of their own generation.