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  • American Eagle gets authentic in Gen Z-led ad
  • American Eagle gets authentic in Gen Z-led ad
    American Eagle (2020) ©
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American Eagle gets authentic in Gen Z-led ad

Riding on TikTok’s popularity, American Eagle has released a denim campaign that takes cues from the social platform. It's directed at and made by Gen Zers, recognizing how members of this cohort value authentic displays of creativity rather than polished brand content.

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