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  • PepsiCo’s pandemic kits deliver convenient snacking
  • PepsiCo’s pandemic kits deliver convenient snacking
    The Creative Exchange (2020) ©
SIGNAL

PepsiCo’s pandemic kits deliver convenient snacking

With people wary of supermarket crowds, direct-to-consumer strategies are proving a smart way to reach them and ease anxiety. PepsiCo is bringing its pantry favorites to people’s homes with two websites – pantryshop.com and snacks.com – so people can easily get hold of everyday goods.

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