REPORT
Apr 24, 2020
What would make people loyal to brands post-crisis?

With public resources stretched, COVID-19 has created opportunities for brands to demonstrate their pro-social values. But how are people evaluating their responses to the crisis? Canvas8 spoke to 16 Britons and Americans to learn how brand actions may affect customer loyalty in the future.

VOXPOP
LOYAL EMPLOYERS
SAFETY FIRST
INFORMATIVE ADS
SELFLESS BRANDS
DONATION DUTY
SOFT TOUCH
CHAMPIONING COMMUNITY
PIVOTING MESSAGING
ACTIVE CEOS
MAKING SACRIFICES
SAFE PRODUCTION
HELPFUL BRANDS
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