Burger King has taken to UK's streets with an advert mocking the Vote Leave campaign. With divisions coming to the fore ahead of the December 2019 election, getting political can be risky for a brand, but the fast food chain's funny and creative take brought some light-hearted relief to stressed out voters.

A YouGov study has revealed that 87% of Britons want stricter rules on enforcing factual claims only in political advertising. Amid a growing general distrust of authority, brands can stay relevant by offering total transparency and helping people recognise and tackle false claims.

The 2016 EU referendum shone a light on the social, cultural, and political divides in the UK, challenging the notion of a unified British identity. We explore the polarisation of Brexit tribes and consider how brands can appeal to both Leavers and Remainers.

As political views polarize along generational and cultural lines in the US, echo chambers are inhibiting civic conversations. For Freedoms is tackling this state-by-state by creating billboards in partnership with artists, sparking public discussion ahead of the 2018 midterm elections.