Brands have prided themselves on making their offerings as personalised as possible, but growing concerns around data mismanagement mean these efforts could fall flat. With people wanting to keep their information private, brands can explore using AI for non-invasive forms of personalisation.

Twitter has announced that it’s banning all political advertising from its service. As people continue to hold big tech companies accountable for online ills that could be dangerous IRL - like the proliferation of misinformation - brands such as Twitter are responding in a bid to be seen as credible.

The 2016 EU referendum shone a light on the social, cultural, and political divides in the UK, challenging the notion of a unified British identity. We explore the polarisation of Brexit tribes and consider how brands can appeal to both Leavers and Remainers.

Data privacy has been one of 2019’s biggest issues. People say they’re concerned about their online information, but what data are they comfortable sharing and what do they expect in return? Canvas8 spoke to eight Britons to find out what they’re willing to share about themselves online and to whom.