In 2018, Sephora launched a series of in-store beauty classes tailored to the needs of trans and non-binary customers in New York City. Sephora’s long-term relationship building with the trans community demonstrates an authentic interest in their well being – not a brash tokenisation of a minority.

After facing criticism for trying to maintain an outdated ideal, Victoria’s Secret has hired its first openly transgender model. As people demand greater inclusivity and representation, brands are being forced to either adapt or risk becoming irrelevant.

Trans and non-binary people are not solely defined by their gender identity, yet media outlets rarely depict these individuals in everyday situations. Through the Gender Spectrum Collection, Broadly is using stock images to reflect these diverse communities and break harmful stereotypes.

What are beauty brands doing to improve inclusivity in the industry? Why are people closely studying the fineprint on make-up labels? What’s the secret to looking flawless while working out? And how can applying skincare products help to lift one’s mood?