With the push for on-screen diversity well under way, many people are also keen to see it safeguarded behind the scenes. Research shows that most black and Hispanic Americans want to see an Oscar for best casting director to reward inclusive production practices.

In an effort to show greater diversity in the makeup industry, Superdrug has pledged to only stock foundation brands that offer at least 20 different shades. With more people expecting brands to align with their values, there’s an opportunity for them to champion relevant causes and commit to action.

Print media may be in decline, but the sales of British Vogue are rising under the stewardship of Edward Enninful. By investing in digital integration and committing to diverse representation, the iconic magazine has successfully adapted to the reading habits and values of contemporary audiences.

"The Fenty Effect" has put pressure on established beauty brands to better cater to minority consumers – but true inclusivity means going beyond shade ranges. Recognizing that different types of skin require different types of care, UOMA Beauty’s products address diverse needs.