Once known for beauty tips and celebrity interviews, Teen Vogue relaunched in 2015 with a trio of young editors at the helm and a renewed focus on socially-conscious content. How did the ‘cool girl’s guide to fashion’ become an all-round mentor for America’s switched-on Gen Zers?

Gay dating app Grindr has made changes to how it operates to become more trans inclusive, after a survey found it didn’t do enough for transgender people. With many countries now recognising there are distinct market preferences for non-binary people, brands are starting to take notice.

While the beauty industry has been leading the charge in accepting all gender identities, few brands actually design products for those who want to blur the physical markers masculinity and femininity. Makeup brand Jecca is the new kid on the block, and it is specifically targeting trans women.

There are an estimated two million transgender people in India, but this group has long been shunned by society. Now, as they start to break through into the country’s cultural scene – most significantly through music and fashion – how are brands speaking to them in advertising campaigns?