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  • Calvin Klein entices TikTok's teen fanbase
  • Calvin Klein entices TikTok's teen fanbase
    Calvin Klein (2019) ©
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Calvin Klein entices TikTok's teen fanbase

Calvin Klein has taken its 'My Calvins' campaign to video sharing platform TikTok to make the most of the social media site’s young, female and highly engaged audience. As the platform is still populated mostly by organic content, users are open to ads that fit with the app’s participatory nature.

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