From Run-DMC’s ‘My Adidas’ to Migos’ ‘Versace’, hip hop has a long-standing relationship with fashion. But where rappers once vied to get recognition from haute couture houses, today it’s the labels that are doing the courting. How are luxury brands tapping the cultural cachet of rap royalty?
Benjamin Yeo is the founder of The Vintage Trap, a designer eyewear store and e-commerce platform. He had also styled internationally acclaimed recording artists such as Migos for award shows, photoshoots and music videos.
Sam Spencer is a marketing manager at Atlantic Records.
Ed Hartley is a writer and vintage designer clothing collector from London. Having once walked the runway for the likes of Alexander McQueen, he is now involved in the industry as a photographer and designer.
