As more Britons bypass the high street for their shopping needs, brick-and-mortar retailers are having to raise their game to survive in an increasingly digital landscape. By introducing a host of technologies to physical stores, Farfetch is making the offline experience feel more like e-commerce.

Considered the most disruptive force to come into collision with the clothing industry this century, streetwear – and hype culture – has transformed fashion. With established brands now vying for a piece of the streetwear community, how has this sub-culture influenced modern fashion?

The resale market for streetwear has expanded from niche online communities to form a sizeable part of the $18 billion apparel resale industry. But who are the key players in this world? And what drives people to spend small fortunes to secure particular sneakers, t-shirts and hoodies?

With Chinese Gen Yers and Zers inheriting considerable wealth from a rapidly expanding middle class, luxury fashion consumption is increasingly driven by streetwear instead of catwalks. Yet while global brands remain highly valued, why are young shoppers investing in local labels?