Sport has a long and fruitful broadcast history. And digitisation means the modern fan can watch games anywhere, anytime; two-thirds of ESPN’s audience view on their mobile. With Twitter now securing NFL streaming rights for Thursdays, the sport has never been more accessible.

A boxing match is usually an edge-of-your seat event that’s best enjoyed live. But as younger viewers flock to on-demand content, the average age of live TV sports fans is rapidly increasing, putting traditional sports broadcasters’ ad-based revenues at risk.

With the high price of cable TV leading many Americans to cut the cord, the NFL Game Pass is appealing to viewers with 40-minute edits of the best games on any device for a $99 annual fee. Beyond providing access to cheap, on-demand content, how is it meeting the expectations of modern sports fans?

Frustrated by pricey TV packages and limited coverage of their teams, a growing number of sports fans are ditching traditional broadcasters, tuning into illegal streams instead. Can legitimate online options help win back these viewers? Or have the likes of Sky and BT left it too late in the game?