Twitter beat the likes of Amazon and Facebook to secure the global streaming rights for the National Football League – reportedly for less than $10 million. The platform will stream ten of the 16 Thursday night games of the 2016 season, and fans will also be able to watch on accompanying apps. “We didn't take the highest bidder on the table,” says Brian Rolapp, NFL executive vice president of media. “The platform is built around live events already. We want to see how they use the unique platform, and syndicated tweets all over the internet is going to be interesting."