Gender equality in India is improving, but the majority of Indians are still aligning womanhood with a traditional role in the home. Despite a growing number of opportunities for India's women, the links between femininity and motherhood are proving hard to shake.

Despite Indian society and families placing great pressure on women to have kids, a growing number are choosing to be childfree. And as many of them have successful careers, discerning tastes and high spending power, brands can no longer afford to ignore this powerful group.

Why are Indian families shrinking? What’s to become of the tradition of the home-cooked family meal? And how are Dalits fighting against age-old inequalities? This Cultural Snapshot uses local statistics and case studies to explore behavioural norms shared by Indian people in 2016.

As their children form nuclear families, India’s seniors are breaking away from traditional joint homes. Consequently, they’re demanding an array of services, from healthcare to career counselling, all catering to their specific needs. How are India’s elderly adapting to a changing family structure?