As their children form nuclear families, India’s seniors are breaking away from traditional joint homes. Consequently, they’re demanding an array of services, from healthcare to career counselling, all catering to their specific needs. How are India’s elderly adapting to a changing family structure?
She knows exactly how much dahl curry will feed her family, and you can count on her to notice if the price of green lentils changes. In India, a woman’s intimate understanding of what it costs to run her home is an honed skill, but it's leading to greater retirement anxiety.
What does it feel like to grow old? Professor Philip Tew and Nick Hubble asked over 300 seniors to document their experiences. The findings shed new light on this untapped, misunderstood demographic, overturning assumptions about who seniors really are.
The Indian e-commerce market is expected to grow from $2 billion in 2013 to $8.5 billion by 2016. Most of this growth will come from clothes, shoes and accessories - showing that tech-savvy Indian consumers have grown to trust online shopping. But what's driving this shift?
India is the seventh biggest country in the world, with the second largest population. But a sizeable proportion of citizens live in rural areas, where the healthcare infrastructure is poor. Karma Healthcare is using tech to bridge this gap and make quality and affordable services accessible.