Young Brits are politically minded. 70% think social media should be used for social change, and a quarter are highly knowledgable about politics. Yet only 12% would definitely vote in a general election. Why are they so disillusioned? And is engaging via social media the answer?

Since we’ve gotten used to checking our notifications every few minutes, many of us can’t sit through a programme without tapping away on phones or tablets. To turn our attention back to the TV, Facebook has introduced a range of features that let viewers interact with what they’re watching.

In an attempt to keep snail mail useful, Royal Mail is experimenting with targeted ads. These promotions will be delivered through your letterbox, but based on online activity. But considering junk mail is the seventh most annoying part of modern life, won’t this be met with similar disdain?

Did YouTube kill the Hollywood star? In the second installment of this two-parter, we look at why Gen Z value the talents and opinions of their digital peers, what services they are flocking to and how a shift towards user generated content will affect the future of media production and distribution.