In a connected world, people are watching more closely what they say and who they align with. As issues of representation and diversity come to the fore, how is the new political correctness changing the way organisations communicate?

In 2009, Good Hair laid bare the $684 million black hair care market, detailing the lengths black women go to achieve beautiful barnets. But with natural looks on the rise – 70% of black women currently wear or have worn their hair natural – are the days of chemical relaxers and $1,000 weaves over?

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?

Black women have long been underrepresented by cosmetics brands in terms of product ranges and advertising campaigns. But as the global population becomes more diverse – and as companies recognise the diversity that’s always existed – could the beauty market be set for an overhaul?