Hold On!

Hold Up

Please select a minimum of three sectors in the menu above.

Got It
  • The blank YouTube video with 100,000 views
  • The blank YouTube video with 100,000 views
    larkspurlazuli (2009) ©

The blank YouTube video with 100,000 views

What do you need to do to make a video go viral? Cats? Jetpacks? A shark attack? A blank screen with no images and no sound? Apparently it’s any and all of these. For those that want to push their view count over six figures, all that’s required is any old video and some cash.



  • Article image A sector snapshot of communications

    Should brands be provocateurs? Why do we expect our social networks to work harder? How can shaming be a force for good? And why tuning out the things we don't want to hear is easier than ever.

  • Verizon bets on the future of video adverts Verizon bets on the future of video adverts

    Whether it's a news story or an episode of a TV series, people are increasingly watching video content on their smartphones and tablets. It's this shift in viewing habits that is at the heart of why Verizon has acquired AOL for $4.4 billion in order to advance its advertising capabilities.

  • Article image Have we got your attention?

    Listicles, celeb gossip, virals, and vloggers. Nothing works harder to capture and retain our attention than the internet. But if clicks, page views, and ‘likes’ no longer cut it when it comes to gauging how engaging a platform really is. How should we be measuring a brands money-making potential?

  • Article image AdBlocker: cleaning the Internet of ads

    Advert-blocking browser plugins are growing at a rate of nearly 70% year-on-year. The most popular, Ad Blocker, reached 150 million users in June 2014. And if people really are more likely to climb Mount Everest than click a banner ad, what is next for online advertising?