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  • British fashion brands target tech-savvy men
  • British fashion brands target tech-savvy men
    Robert Ramirez (2013) ©

British fashion brands target tech-savvy men

By 2018 the menswear industry will be worth around £16.4 billion, yet it’ll still only amount to just over half the value of womenswear. Optimism abounds, though, and with London Mens Fashion week approaching, leading UK brands are turning to digital to get men engaged.



  • Article image Marketing to make men spend

    It’s widely believed that women dominate household purchasing decisions – but while this was certainly once true, has it changed over time? In light of new statistics, more and more companies are gearing their offerings and marketing towards men. But are they reaching them?

  • Article image ‘Sh*t, Shave, Shower, Shampoo’: Australia’s male beauty mantra?

    Beauty Mate is one of Australia's favourite men's skincare brands. But how does this modern shampooed, shaved and waxed man sit alongside the traditional view of the Aussie bloke?

  • Article image Thread: personal stylists for everyone

    Combining computer algorithms and real stylists, British menswear brand Thread offers a personalised shopping experience that strips out the distractions and confusion of online shopping.

  • Article image Will digital save luxury?

    Burberry's new flagship store combines digital with luxury – with their recent drop in share price, can this innovative approach rekindle demand?