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  • British fashion brands target tech-savvy men
  • British fashion brands target tech-savvy men
    Robert Ramirez (2013) ©
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British fashion brands target tech-savvy men

By 2018 the menswear industry will be worth around £16.4 billion, yet it’ll still only amount to just over half the value of womenswear. Optimism abounds, though, and with London Mens Fashion week approaching, leading UK brands are turning to digital to get men engaged.

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