Expert Outlook 2022: S2 E3Cultural Intelligence Coaching: the ContrarianJan 26, 2022Learn how to hone your marketing and communications strategies to the Contrarian over the coming year.
Cultural Intelligence Coaching: the Contrarian
17:00 GMT / 12:00 EST / 9:00 PST
Learn how to hone your marketing and communications strategies to the Contrarian over the coming year.
Key insights
Why you should have fun and embrace humourThe constant stream of negative news means the Contrarian is always on the hunt for some comic relief. Engage them through humour, harness the power of satire, and – above all – don’t take yourself too seriously.
How to help customers live for the momentThe Contrarian wants to live their lives experience by experience, so helping them be present and delving into the unknown is key. They are keen to escape into the real world – but also want to be able to capture experiences to share online later.
How to champion relatability as a form of supportSocial media is rife with comparisons, and though the Contrarian exudes a sloppy confidence, they are not immune to insecurities. Providing educational support, championing self-love and relatability, and nurturing self-acceptance will attract these consumers into your fold.
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