Expert Outlook 2025 in 25 minutesTuesday 8 Oct 2024
10:00 BST
17:00 BST • 09:00 PDT • 12:00 EDT
17:00 BST • 09:00 PDT • 12:00 EDT
Latest Events
24 Sep 2024
The notion of premium is expanding further than traditionally assigned categories (electronics, alcohol, jewellery, and skincare) – and into more humble daily use products like olive oil, water and soap. With people embracing premium across new sectors and product categories, what does premium really mean? This Deep Dive will explore the new spaces that premium is disrupting, and the new status signifiers emerging – from packaging and ethical production to story and imagery. Plus, with an indulgent season front of mind for many – what makes cash-strapped audiences spend on a premium product in the era of dupes?
27 Aug 2024
We play for escapism, but gamification can bring your audience closer too. As the lines between play and productivity further blur, what are the new opportunities in gamification? With loyalty more elusive and audience attention divided, we know that gamification can build lasting behaviours, and generate emotional attachment to products and platforms – but when it comes to keeping people engaged, where's the line between healthy habits and toxic addiction?
30 Jul 2024
AI is changing the way we shop. What are the new expectations around immersive retail? Where will personalisation preferences show up in the future? How are digital agents changing the purchasing journey? And what does all of this mean for the holiday season? This 20-minute livestream is your one-stop shop for AI-focused shopping behaviours.
25 Jun 2024
How are masculine archetypes evolving? What masculinity means and how it’s performed is increasingly multi-dimensional. As a concept, it’s being creatively subverted, owned by new audiences, rejected, and re-interpreted. But at the other end of the spectrum of people’s relationships to masculinity, we’re also seeing audiences reclaim, protect, and promote a more traditional notion of masculinity. From superheroes to soft boys, from gender traditionalists to sassy babygirls – join us for an expert-led live webinar as we explore what masculinity means to people today and the tensions and opportunities around messaging, product development, and community strategy.
28 May 2024
How are boomers influencing culture? A major intergenerational wealth transfer is in motion and boomers are reportedly hedging their children out of the housing market (again). But it’s not just their spending power that makes boomers a generation to pay attention to. On catwalks, in climate campaigning, and on TikTok, the over-60s are flexing their cultural reach and offering aspirational paradigms for younger generations. So are we really post ‘OK Boomer’? Join us for a live webinar as we explore what brands need to know about resonating with this impactful generation and get to grips with how they’re setting new cultural standards for younger generations to follow.
30 Apr 2024
The Olympics, Euros, T20, Pickleball, women’s college wrestling, WWE on Netflix – a lot’s going on in the sporting sphere, and this summer is shaping up to be a bumper season for fans. Over the next few months, we’ll see the key ways in which sports fandom is changing, how these changes express themselves, and how people engage on new terms – whether that’s seeing sport as an anchoring point for meaning and community, as a way to reaffirm one’s true self, or as a conduit to dip in and out of other pop culture moments. Tune in for our first Canvas8 radio feature for a session that explores the new cultural codes at the heart of the sporting space and to understand how you can leverage these shifts in your longer-term strategy during the sports boost we’ll see in the months ahead.