Motion sickness medication Dramamine has produced a documentary on the history of the barf bag, a playful nod to a technology made less common by the medication. Playful, oddball content is growing in popularity – creating an opportunity for 'serious' products to tap into a new cultural milieu.

Dramamine releases playful barf bag documentary

British Beauty buyers are overwhelmed with choice – something compounded by the need to juggle self-care with high living costs. Beauty Pie hits the sweet spot for UK beauty enthusiasts by lining up peer-reviewed products at factory prices, creating a loyal and engaged online community.

How Beauty Pie makes expert beauty a low-cost luxury

When HNWIs have the wealth to enjoy all earthly delights available on the planet, the only next logical step is to look beyond it. Why are the ultra-wealthy taking extreme risks to travel to the final frontiers, and how can brands tap into this appetite for exploring the limits of human experience?

How HNWIs are taking extreme tourism to the next level

A photo of YouTuber Nella Rose sitting on a bed

Nella Rose has swiftly ascended to internet stardom through her relatable charm and meme-savvy persona. Her brand of authenticity makes her a refreshing and approachable figure in the digital realm, connecting with her audience by embracing the humour and trends that define online culture.

How Nella Rose engages with meme-savvy audiences

LVMH and Tiffany have teamed up to offer apprenticeships to train the next generation of craftspeople and luxury artisans. Fostering and enhancing artisan skills could help ensure the longevity of luxury products and maintain the exclusivity and originality that HNWI customers are seeking.

LVMH and Tiffany train the next generation of artisans

Originating from the Spicy BookTok community, a surreal new social media trend has young people donning Ghostface masks before seducing their partners. Mixing horror and porn aesthetics, book lovers can inspire publishing brands to tap into idiosyncratic Halloween activations and campaigns. 




The Ghostface trend ignites erotic macabre among Gen Z

Athletes are increasingly tapping stylists to cultivate their image and personal brand beyond sports. As people’s fascination with athletes as individuals away from the pitch grows, there are fresh opportunities for brand resonance at the intersection of luxury, sport, and style.


Athletes tap stylists to build personal brands off pitch

National pride among the Chinese has grown in recent years, with many opting to purchase locally or from brands that value their heritage. As a result, Western luxury brands like Ermenegildo Zegna are looking for historic venues to give customers a more culturally immersive shopping experience.

Luxury brands use Chinese historic venues for nuance

An activewear line from Isaac Boots – a celebrity trainer – promises to burn calories just by being put on. However, the real draw of the line is the inspiration it takes from Old Hollywood icons and what it says about shifting consumer preferences in the athleisure space.

Torch’d activewear taps old-school luxury aesthetics

Jacquemus is a luxury brand that has set itself apart through strategic marketing tactics, pioneering partnerships and social media savvy, collectively propelling the brand to global cult fashion status. What can other brands learn from its success in building a tight-knit and engaged audience?

Jacquemus: a next-gen luxury pioneer

‘Tomato girl summer' – one of the quick churning TikTok trends that romanticises summer on the Italian coast – is now featured in a three-piece collection from US brand Lisa Says Gah and food giant Hunt’s. The collaboration comes as food and fashion collide in a variety of sectors.




Lisa Says Gah releases tomato girl-inspired collection 

Victoria's Secret is rebranding its image by mining the past to bolster its reputation among contemporary consumers. The controversial company is having to compete with a fresh generation of lingerie brands known for championing female empowerment as a core value.

Victoria's Secret taps the past to bolster reputation

In today’s experience economy, where people are constantly in search of novel moments, many brands struggle to retain customers. Canvas8 spoke to entrepreneur and customer experience expert Brittany Hodak about the value of superfans in business strategies and how to cultivate these loyal followers.

Brittany Hodak on the power of superfandom

Doja Cat’s fans are deleting their stan accounts after the artist criticized their sense of entitlement and blocked many across social media platforms. The debacle highlights a desire for more parakin relationships as superfans look to directly engage with and influence brands and idols.

Doja Cat fan clash signals desire for parakin connection

Car culture is often stereotyped as a man's world, but new, tight-knit communities hope to change that. Garage Girls is making space for female car enthusiasts to come together and share their passion for cars in a safe space, showing a shift in the way drivers are represented.

Garage Girls: a community for female petrolheads

Harrods is launching its first-ever members-only club. The launch signals a shift in the luxury retail market where retailers are seeking to meet growing demand for hyper-exclusivity blended with values-led offerings, all while nurturing curated communities and unique experiences.

Harrods opens its first members-only club to court HWNIs

Spotify’s 'Music That Finds You' campaign works to highlight the platform’s personalisation capabilities. It appeals to the growing desires of younger generations, who are increasingly plugged in and looking to build deeper connections with artists, especially local ones.




Spotify campaign connects with South East Asian Gen Zers

Clothing brand Seventh Stores creates minimalist, unisex clothing for streetwear enthusiasts. Its astute engagement with fandoms – namely through a savvy collaboration with UK rapper Little Simz – demonstrates how low-key designs can still generate hype and foster community.

Seventh Stores: creating hype with minimalist streetwear

Wimbledon is appealing to fashion fans by launching a smart-casual clothing range. With athletic style going beyond the playing field, there is an opportunity for sportswear brands to gain sartorial credibility by helping fans serve timeless, crisp aesthetics on and off the court.

Wimbledon serves sartorial credibility with fashion line

German Kitchen start-up LANCH taps into the creator economy by partnering with celebrities. By engaging its fan base in shaping the future of the brand, the company hopes to use the close relationships between creators and communities to stand out from the crowd and reach wider audiences. 

LANCH cultivates food fandom with influencer partners

Lululemon is countering dupe culture by inviting shoppers to swap their dupes of its famous Align leggings with an authentic pair. As shoppers grow increasingly jaded by inflation and look to cheaper alternatives, the brand aims to re-engage fans by proving the original product's quality and worth.

Lululemon launches value project to counter dupe culture

Gucci's LA Salon is a concept store that's exclusively accessible to VIP clients, with no real access to the general public. As the cost of living crisis persists, some luxe labels are looking to level the playing field, but Gucci's store shows how others are benefiting from heightened exclusivity.

Gucci concept store elevates exclusivity in luxury

A partnership between designer label Mugler and fast fashion brand H&M is being met with excitement by young consumers. With fashion and luxury content massively popular on social media, many Gen Zers are looking for affordable ways to gain access to the high-end aesthetics they see online.

Mugler and H&M collab delivers accessible luxury

Sunnies Face is a fast-rising Filipino beauty brand that’s achieved cult favourite status thanks to its nuanced approach to diversity alongside a globally-minded strategy. Buoyed by the viral success of a single lipstick line, it’s offering Gen Zers an authentic alternative to mainstream brands.

Sunnies Face: Filipino beauty with borderless appeal

L.L. Bean’s 'Boat and Tote' bag has enjoyed viral success in 2022, with Gen Zers embroidering the iconic preppy tote with ironic messages and pop culture references. Shoppers want to see themselves reflected in their purchases and brands are leaning into customization to drive loyalty.

Ironic L.L. Bean totes speak to irreverent Gen Zers

Historically reserved for exclusive fashion insiders, luxury sample sales are finding fresh audiences. Thanks to exposure on TikTok, Gen Zers are gaining access to the once-exclusive events, with many using them as a more affordable and low-stakes entry point into the world of luxury.

Luxury sample sales serve as entry point for Gen Z

The world's biggest YouTuber has received a mixed response after asking his followers to tidy up grocery store shelves featuring his chocolate brand, Feastables. However, it goes to show the power that influencers hold over their fans through tight-knit parasocial bonds.

MrBeast's request shows power of parasocial connections

Recognising that pop culture has a clear draw for visitors, the Korea Tourism Organisation has launched a series of Hallyu-themed travel courses. With South Korea's cultural output resonating with audiences across the globe, the guides provide an opportunity for immersive holiday experiences.

Hallyu tourism guides encourage fan-led Korean travel

The 'Loodog' campaign from craft beer brand Jubel saw the brand encourage customers to show their distaste for rival brand Brewdog by throwing its stout in a toilet. The success of the campaign highlights the importance of perceived authenticity and how damaging the erosion of trust can be.

'Loodog' campaign shows importance of brand authenticity

Amid an aesthetic rebrand, luxury fashion house Burberry has championed 'Britishness' in a campaign that stars local talent. As new icons proliferate in the fashion world fuelled by dedicated fandoms, brands are increasingly honing into cultural heritage to reestablish their personality.

Burberry goes hyper-local with ode to British heritage

Porsche is appealing to Gen Z gaming passions through a partnership with FaZe Clan, as the luxury brand seeks to establish itself among younger audiences. Through niche partnerships and an understanding of the importance of digital identity, brands can emphasize their own personality and relevance. 

Porsche x FaZe Clan targets Gen Z with gaming offerings

Content creators are taking to social media with anti-recommendations for their audiences in response to the way TikTok prompts constant consumption. Starting primarily with beauty products, this new trend reflects people looking to spend more carefully during times of economic crisis.

‘De-influencing’ challenges over-consumption

Amid high rates of inflation and a cost of living crisis, grocery shoppers are increasingly prioritizing affordability over brand loyalty. However, with a 93% membership renewal rate, Costco is demonstrating how supermarket chains can maintain and attract budget-seeking customers.

Costco: customer loyalty in financial uncertainty 

A report has highlighted the social value that EFL Clubs play in supporting communities across England and Wales. With the sport being seen as an increasingly elitist affair, its findings demonstrate the importance of football teams at a local level and show the benefits that they can bring.

Report highlights the social value of EFL clubs

Lancôme has unveiled 21-year-old YouTube star Emma Chamberlain as a brand ambassador to increase engagement with Gen Zers. With authenticity and relatability key ingredients when engaging younger audiences, brands are looking to push messages of self-expression and representation.

Lancôme targets Gen Z with YouTuber ambassador

Combining a sense of exclusivity with a heavy touch of influencer culture, Prime Energy Drink has won the hearts of young Britons, who are clamouring to get their hands on it. With Gen Zers on the constant lookout for the next big thing, Prime's fast ascension may be both a blessing and a curse.

Prime energy drink frenzy signals power of influencers

In the ever-changing world of NFTs, utility is becoming an increasing demand for collectors of digital art. Through a partnership with Nike, RTFKT is facilitating this jump to phygital offerings in the Web3 consumer market, using advanced technology to bring its metaverse sneakers tangibly to life.

RTFKT: bringing metaverse sneakers to life

By carefully curating the selection of products it stocks, Neighborhood Goods is helping shoppers find assorted products that align with their values. Since launching, it now has three stores across the US, each with a local perspective and community focus that tap into new shopping behaviors.

Neighborhood Goods: local retail for values-led shoppers

Patróns’ Our Hands campaign aims to celebrate the local artisans responsible for creating its premium tequila. As people place more importance on alcohol quality and heritage, cultural storytelling may be one way to resonate with those who have an appreciation for premium spirits.

Patrón’s Our Hands honors authentic tequila production

Prestige Brand Australia partnered with Spark Foundation and ATN to create a light show featuring 500 choreographed drones for the launch of a Versace fragrance. The brands appealed to HNWIs' desire for extravagant experiences, albeit at the expense of their eco-conscious values.

VIP drone show gives HNWIs exclusive luxury experience

McDonald’s has launched a fashion collaboration with Helsinki-based brand Vain. By offering a sense of hyper-locality and community and playing with the idea of being ‘in the know’, the partnership demonstrates how a brand with immense cultural capital can benefit from a niche connection.

McDonald’s Vain collab offers community and surprise

Louis Vuitton has expanded its presence among affluent Chinese consumers with an appointment-only furniture showroom in Shanghai. As luxury brands look to cement loyalty among the country's high-end shoppers, exclusive lifestyle offerings present a way to elevate and boost brand engagement. 

LV makes furniture shopping more exclusive in Shanghai

Since its launch in 2019, Our Place’s colorful and culturally-informed kitchenware has swept across social media. With the opening of a storefront in Los Angeles, the brand is hoping to bring its online fans to a brick-and-mortar location, bridging the gap between physical retail and e-commerce.



Our Place opens physical store for sensorial shoppers

The global luxury retail market is continuing to go from strength to strength despite the difficulties posed by an impending recession and the cost of living crisis. The sector's growth is being spearheaded by two demographic groups in particular – young people and shoppers across Asia.

Gen Zers and Yers drive the global luxury market forward

Art toy brand Pop Mart is celebrating its 12th anniversary with a limited-edition launch featuring designs by its most popular artists. As younger generations seek escapes from the stresses of everyday life, these creative, playful collectibles also feed into their desire for exclusivity.

Limited-edition Pop Mart toys provide playful escapism

As consumers shift towards values-led purchasing, Sabyasachi’s careful blend of Indian craft and cultural heritage is helping it stand out among conscious consumers by offering them an undiluted luxury experience. Can new and innovative luxury offerings extend a brand's global appeal?

Sabyasachi: luxury Indian fashion steeped in tradition

British music collective Sault released five albums that were available to download for just five days. Despite having minimal promotion, the launch attracted widespread attention online for going against the grain of all-you-can-eat streaming, creating hype through the fear of missing out.

Sault hypes up fans with limited-time albums

WhatsApp has launched a communities feature on its platform to give people greater access and control to group building and management. The move pays heed to the growing prevalence of digital communities as a key element of how people engage with each other and with brands. 

WhatsApp launches group features for community fans

Ahead of the 2022 holiday season, Google has updated its search tool to help shoppers find the best deals on gifts to beat rising inflation. People are eagerly looking for bargains due to the cost of living crisis, and they'll likely appreciate brands that help them compare prices across platforms.

Google Search update simplifies holiday bargain hunting

Digital scrapbooking in the vein of Tumblr is back, with OG platforms like Pinterest and newcomers including Landing giving Gen Zers space to build moodboards for style inspiration. What does this curatorial instinct among this generation signal about their creative values and sense of community?

What’s drawing Gen Zers to digital moodboarding?

MrBeast’s particular brand of outrageous stunts paired with his everyman sensibility has earned him a trusting, loyal, and rapidly expanding fanbase. As he becomes only the second independent content creator to reach 100 million subscribers, what does his popularity say about audience expectations?

MrBeast: audience-first content creation

Several luxury brands in China are opening up their VIP experiences to the wider public as COVID-19 rules and financial pressures repress spending among the middle class. But moving into the mainstream risks putting off HNWIs, who expect a certain level of exclusivity when shopping in-store.

Luxury brands in China make VIP experiences mainstream

Production company A24 is becoming a firm favorite among casual viewers and cinephiles alike, producing indie films and TV with mainstream appeal. Through highly successful releases on a budget and opportunities for fans to signal their insider status, it has acquired a significant cult following.

A24: indie cinema with mainstream appeal

Fans often lead the way in artist-fan dynamics, and they’re expecting returns on investment. STAN, the community-driven platform that connects artists and supporters, is catering to this with IRL event STAN-CON – celebrating the role of fans in creativity while working to build community offline.

STAN-CON works to balance out parasocial relationships

In the wake of the pandemic, which suddenly halted live events, Americans are renegotiating their relationships with music and the spaces they engage with it. Canvas8 spoke to eight people across the country to find out how digital and IRL communities affect their connection with music subcultures.

How are music subcultures changing in the US?

Britons are engaging with music subcultures in new, personalised ways inspired by fluid digital identities. After exploring this behaviour in our Media and Entertainment Sector Snapshot, Canvas8 spoke to eight people across the UK about how their relationships with music subcultures are changing.

How are music subcultures changing in the UK?

As Americans seek novel drinking experiences, Raw Wine Club targets natural wine enthusiasts with its premium monthly subscription box. Curated by Raw Wine fair founder and natural wine authority Isabelle Legeron, the club is popular with drinkers striving for wines that break conventions.

Raw Wine Club: curated wine culture for connoisseurs 

Seeking to court Gen Zers and tap their desire for authentic social ads, ESPN is launching a Creator Network in October 2022. The first iteration will see ten creators on its roster – with a focus on TikTok – to freshen up sports advertising for a cohort tired of traditional forms of marketing.

ESPN boosts engagement through Gen Z creator network

Mexican fintech firm DolarApp aims to give Latin Americans a way to bank via stable currencies, saving money on volatile exchange rates and providing a sense of security. Amid prolonged money worries, Mexicans are increasingly looking for banking solutions outside of domestic options.

DolarApp helps Mexicans access stable cryptocurrencies

Starbucks has leveraged Web3 technology to enhance its existing customer rewards program and created a dedicated space to interact with its customers. The move taps into elements of community building through a dedicated platform and the possibility to redeem exclusive experiences.

Starbucks turns to Web3 to strengthen its community

Pinterest’s collage-making app Shuffles has found an audience in aesthetically-minded Gen Zers. The app speaks to a generation that's moving away from legacy social media platforms and towards more niche apps and smaller communities to explore self-expression and identity more visually.

Shuffles collages provide a creative outlet for Gen Z

Dupes – skin and beauty products that perform near-identically to brand name mainstays and holy grails – are on the rise. Blogs and TikTokers help savvy consumers to get the effect they want without breaking the bank, meaning that brand names might struggle to maintain loyalty and keep up.

Will dupe culture change brand loyalty?

Florasis creates beauty products that blend ancient Chinese aesthetics with modern formulations and markets them through TikTok beauty influencers. As Gen Z consumers draw inspiration from historical references, how are brands helping them put their own spin on time-honoured traditions?

Florasis: ancient Chinese beauty for Gen Z

How does Khaby Lame’s content transcend language and cultural barriers?

Khaby Lame’s iconic videos on Instagram and TikTok convey a sense of humour that transcends language and culture, allowing him to achieve global success without uttering a single word. As brands look to connect with online communities, what does his success say about the power of relatable content?

Khaby Lame: physical comedy with global appeal

How is Leak NYC disrupting the lingerie industry and pushing for inclusivity?

Leak NYC is shaking up the lingerie industry, challenging long-standing views of masculinity through gender-fluid intimates that offer accessible luxury and style with a feminine touch. How are brands continuing to push boundaries, catering to shoppers across a broader spectrum of gender expressions?

Leak NYC: fluid lingerie for expansive masculinity

How has Chanel maintained its place at the top of the luxury fashion market?

Chanel has been able to maintain its place as a beloved and revered luxury brand by emphasising craftsmanship, exclusivity, and quality, while also prioritising its loyal customers. How can luxury brands sustain heritage appeal and an image of exclusivity while also courting new customers?

Chanel: timeless luxury for exclusivity seekers

How has the luxury market shifted for Shanghai’s shoppers in the wake of the pandemic?

As Shanghai emerges from some of the toughest pandemic restrictions globally, its lucrative luxury shopping sector faces uncertain times and brands are having to rethink their strategies to attract shoppers. So, what new shopping trends are drawing luxury consumers to make a purchase?

What next for Shanghai’s luxury shoppers post-pandemic?

How is The Aster making the member’s club experience more accessible?

Private membership clubs are headed in a new direction, appealing to Gen Yers and remote workers that are looking for local connection, hybrid work, and social spaces. By offering a sense of luxury without the rigid selection criteria of other clubs, The Aster is rethinking members-only associations.

The Aster: community-focused members’ club for Gen Y

People are eager to go jet-setting again, but with the cost of living spiralling, many are having to get creative to make their revenge travel dreams a reality. Subscription-based services, which offer access to cheap and exclusive deals, are proving a popular way to explore on a budget.

Holiday-starved Britons save with travel subscriptions

Skateboarding is becoming one of the most popular pastimes in China. The sport is growing at an impressive rate and becoming increasingly mainstream thanks to the Olympics’ legitimacy, and brands are tapping into skating culture as a way to engage and elevate tight-knit skating communities.

Desire for adventure sees skateboarding boom in China

How is Charles Gross helping to improve access to luxury fashion for Gen Zers?

Social media sensation Charles Gross is lifting the veil on luxury fashion for Gen Zers, with his successful content centered around insider knowledge from time spent working in high-end retail. Are influential online figures like Gross helping to democratize the fashion landscape?

Charles Gross: unveiling luxury fashion for Gen Zers

Why are US luxury fashion consumers prioritizing ‘quiet’ luxury?

Luxury fashion is having a new moment, featuring muted silhouettes and discreet labeling. Rooted in the yearning that Gen Zers and Yers have for simpler times, this shift is enabling a greener way to consume luxury. So, in this changing market, how can brands stay ahead of the curve?

Why are US consumers downplaying luxury fashion?

A new platform – Home Exchange – is harnessing the sharing economy for HNWI travellers. By tapping into luxury tourists' desires to maintain opulent lifestyles and to experience more local culture and customs, the platform gives consumers more personal, exclusive holiday experiences.

Home swap site taps sharing economy for HNWI travellers 

How is American Eagle hoping to reach Gen Z gamers in an authentic way?

Now that gaming is the main entertainment space for Gen Z, brands are attempting to get in on the action. American Eagle is hoping to be a hit among gamers by launching a collaboration with Twitch and a docuseries about streaming culture.                                

American Eagle: courting Gen Zers through gaming

How is the travel sector adapting to travellers’ needs post-pandemic?

Restricted to the confines of the country’s borders for two years, Britons are ready to travel abroad again. But the demand has crushed the capabilities of the aviation industry, and with the cost of living crisis beginning to bite, how will people get their holiday fix in this uncertain climate?

How are Britons navigating travel disruption?

How is streetwear key to the identity of Gen Yers?

Streetwear fashion encompasses different subcultures, trends, and influences, with its rise in popularity fueled by the product-churning fashion sector and people’s demand for newness. As Gen Zers move streetwear towards being hype-based and exclusive, how is this impacting the wider fashion space?

What does streetwear mean to Gen Z fashion fans?

What’s driving the e-commerce revolution in Saudi Arabia?

Since the pandemic, attitudes towards online shopping have changed significantly in Saudi Arabia. With a nation made up of people mostly under 30, it’s the younger generation – and their affinity for all things digital – that’s leading the way. So, what can brands do to cater to this shift?

What’s the future of online shopping in Saudi Arabia?

Coke Studio is a gateway for emerging artists to be discovered 

Coca-Cola is turning consumers to fans through Coke Studio, a global music marketing platform that spotlights emerging musicians. By merging its cultural clout and uniting people via sound, Coke is catering to the growing interest in experiences over things, and desires to discover artistic talent.

Coke Studio: unifying people through music and culture

Why are people prioritizing beauty ingredients?

People are prioritizing beauty product ingredients over brand names, since the pandemic allowed for time to research what was really working in their lives – beauty, skincare, and make-up included. What can less-established brands do to account for these factors as they enter the marketplace?

A growing number of Americans are self-identifying as ‘bargain hunters’, signaling changing attitudes towards shopping and thriftiness. People are no longer afraid to be called cheap against the background of record inflation rates, and many actively enjoy looking for ways to save money.

Inflation is turning Americans into bargain hunters

How is Disney turning fandom into a lifestyle choice?

With a strong aesthetic identity built around beloved cult characters, Disney has expanded into the homeware sector to meet older fans where they live. How is the brand’s foray into home décor allowing it to move beyond simple merchandising and toward embedded lifestyle choices?

Disney Home: subtle fandom through home décor

A part-matching tool developed by Amazon Australia is giving road trippers the chance to repair and maintain their own cars. With pandemic restrictions continuing to burden Aussie travellers, brands have an opportunity to tap into desires for the hassle-free nature of more grounded trips.

Amazon Part Finder helps Aussies get back to road trips

Young shoppers are embracing pre-owned luxury. But while some consumers love the hunt for a bargain, others are seeking an ultra-exclusive and intimate resale experience. Fashionphile’s NYC showroom caters to HNWIs who want to buy or sell second-hand, high-end accessories in person.

Fashionphile lures HNWIs with luxury resale showroom

Taking cues from the fashion industry, Lionel Giraud has created a couture-like coffee brand named Momus. Offering personalised blends, special 'editions' curated by figures in creative fields, and online tutorials, it's energising French coffee culture with a dose of connoisseurship.

Momus brings craftsmanship to French coffee conoisseurs 

How is F1 appealing to new audiences of previously unengaged fans?

Formula One is experiencing mass appeal among new audiences thanks to a renewed focus on its digital presence. After a successful docuseries and drivers making themselves available on platforms like Twitch, what can other sports learn from its digital savviness and popularity resurgence?

Formula One: bringing people back to the grid

A Pokemon toy offered for free alongside KFC meals has become a collectors' item in China, sparking a wave of social buying and second-hand selling. With fans willing to go to extreme lengths to secure viral products, brands are tapping into online trends to ensure they remain front-of-mind.

Viral KFC toy shows power of social buying in China

How is Rosalía finding mass appeal on a global scale?

Pop star Rosalía has become one of the top Spanish-speaking artists worldwide thanks to her cross-cultural and genre-defying sounds. What does her success tell us about how multiculturalism, strong iconography, and the rising popularity of niche cultural figures in reshaping the pop marketplace?

Rosalía: Spanish pop icon with global reach

NoMo SoHo in New York City is offering owners of 300 NFTs access to special hotel benefits such as late check-out and fixed prices. Amid doubts about the long-term worth of virtual art, this effort adds tangible value to digital assets while providing a sense of exclusivity for buyers.

NoMo hotel offers physical perks for NFT holders

Why are people increasingly seeing the luxury watch market as one they belong to?

Newly appreciated second-hand luxury watches, TikTok, and unexpected collaborations are creating an uptick in sales and hype within the luxury Swiss watch market. Gen Yers and Zers are even taking note this time. So what are brands like Rolex, Patek Phillip, and Omega doing so right?

What’s driving Americans’ hype for luxury Swiss watches?

How is Do!!You!!! providing an engaging alternative to commercial broadcasting?

Amid a golden era for independent radio, Do!!You!!! has attracted a community of dedicated listeners by providing an engaging alternative to commercial broadcasting. But how does the platform provide its audience with a sense of community and belonging? And what does this mean for music fandom?

Do!!You!!! Radio: broadcasting for the community-centric

Are sporting bodiues doing enough to support fanbases?

As fandom evolves in the UK and people seek greater levels of participation, are clubs doing enough to align with their supporters’ values? After investigating this in our Travel and Leisure Sector Snapshot, Canvas8 polled nine Britons to understand what sport means to them.

How do British fans find value in sports?

In the information age, staying ahead has greater value