Ongoing financial pressure is putting strain on Britons’ love lives, with dating, divorce, and even staying single becoming more expensive, and the future they imagined looking different with their budgets. How can brands support people in their romantic lives during the cost-of-living crisis?

Monzo’s 'year-in-review' feature– similar to Spotify Wrapped – has been met with mixed responses on social media as users are ‘outed’ for their spending habits. Response to the feature highlights the importance of balancing personalised data-driven experiences with user privacy and sensitivity.

Consumer group Which? has revealed that roughly one in ten UK households skipped paying an essential bill during November 2023. With inflated living costs expected to impact Britons for several years, people are looking to brands for stewardship and support through difficult times.

Despite anxiety around corporate cringe, Gen Zers are eating up relatable LinkedIn posts – especially the meme-driven content Monzo dishes out. As brands like Monzo dismantle barriers to money education and financial careers, how is this relatable language finding favour with younger audiences?