Ford innovation subsidiary Michigan Central has introduced a wireless charging roadway in Detroit that charges EVs as they drive or park. Fears around charging accessibility remain a hamper to widespread EV adoption, and drivers are looking for brands to provide convenient solutions.

Electric vehicles are becoming a popular, greener alternative to gas-powered cars. But even with falling prices, tax incentives, and carmakers reaching entry-level buyers, barriers to mass adoption persist. How are brands and government incentives encouraging American drivers to switch to EVs?

In the past few years, electric vehicles have skyrocketed in prominence and popularity, and the industry is on the verge of sustainable success. But as EVs’ successes have become more visible, so have their challenges – it’s clear that their impact won’t be as straightforward as it once seemed.

Gas prices have many considering EVs, but technical, economic, and social barriers mean some drivers still aren’t convinced going electric is the right move. After investigating this in our Getting Around Sector Snapshot, Canvas8 spoke to nine Americans to find out what could nudge them to switch.