What are the challenges faced by American EV buyers?
11 Apr 2024
What are the challenges faced by American EV buyers?

Electric vehicles are becoming a popular, greener alternative to gas-powered cars. But even with falling prices, tax incentives, and carmakers reaching entry-level buyers, barriers to mass adoption persist. How are brands and government incentives encouraging American drivers to switch to EVs?

Carl Sanderson

Carl Sanderson is the EV director at tech consultancy CJ & AJ Sanderson Ltd. With over 30 years of operational experience at senior levels within the premium automotive sector for OEMs (predominantly BMW Group), Carl is an experienced business innovator with a pragmatic approach, operating at board level to deliver sustainable, commercial improvements following the analytical assessment of business needs. Carl has and continues to work on consultancy projects across all automotive sectors, but has a deep and unique knowledge of the EV sector, gained through first-hand career experience with auto OEMs, tier-one suppliers, and charging network providers.

David Konisky

David Konisky is an associate professor in the School of Public and Environmental Affairs. His research focuses on US environmental policy and politics, with particular emphasis on environmental and energy justice, regulation, federalism, and public opinion.

James Stock

Professor James Stock is an economist and the vice provost for climate and sustainability at Harvard University. His current research includes energy and environmental economics with a focus on fuels and US climate change policy.

Josh Greenblatt

Josh Greenblatt is a writer and brand strategist based in Toronto. He is the former editor-in-chief of SHARP, a Canadian men’s magazine, and has bylines in Vogue, GQ, Dazed, Gawker, and more. He received his master’s degree in management of innovation from Goldsmiths, University of London, specializing in behavioural economics and marketing. Josh’s coursework involved real briefs from Flamingo and the UK government, and his thesis focused on the cultural resonance of the slow fashion movement among Gen Yers. After graduate school he worked in brand strategy and innovation agencies in London.