A report released by streaming platform Tubi shows that 74% of Gen Z and millennials prefer original content – reflecting a broader demand for fresh, diverse storytelling over remakes. This signals a shift towards authentic, innovative experiences over nostalgia when consuming media.

Released on November 10th, The Marvels had the second-worst opening weekend of any film in the Marvel Cinematic Universe. With viewers overwhelmed by their streaming options, the brand's proliferation of TV shows and movies could be hurting its fans' ability to invest in characters and storylines.

With gamers immersing themselves in long-form narratives and engaging with their preferred mediums more intensely, streaming platforms are making moves to win their attention. From film versions of favorite games to player-centric spin-offs, what entertainment strategies will have the most appeal?

Reboots, remakes, and sequels routinely dominate the box office, attracting fans eager to see the evolution of their favourite characters and new interpretations of beloved tales. But how can filmmakers prevent the onset of blockbuster fatigue while mobilising fans to rewrite past wrongs?