Nicholas Lising-White is a behavioural analyst at Canvas8. With a degree in human geography from UCL, he is interested in the impact of differing cultural conditions on human behaviour. Outside of work, he can be found meandering between cafes on his bike, testing his culinary skills, and intermittently pottering around a rugby pitch.

The need-it-now mentality has become the norm

Compulsive Convenience

United States

Media and Entertainment

TV, film, and social media video

 had the second-worst opening weekend of any film in the Marvel Cinematic Universe. With viewers overwhelmed by their streaming options, the brand's proliferation of TV shows and movies could be hurting its fans' ability to invest in characters and storylines.