'Babygirl' has arisen as a Gen Z term of endearment for rugged yet sensitive men, like heartthrob actor Jacob Elordi – offering a tongue-in-cheek way to lovingly describe a new masculine archetype. Expectations of masculinity are shifting as people pick and choose aspects of conventional identities.

In a post #metoo era, young women are creating and watching more feminist content on social media. Meanwhile, increasing numbers of young men are consuming and voicing anti-feminist views. How can tech companies, brands, and advertisers help to bridge the growing divide?

Aiming to disrupt the high incidence of self-harm among men in New Zealand, Yeastie Boys have launched a limited-edition ‘Blokequet’ to encourage men to get talking. The campaign recognises the growing need for mental health support and the particular ways that mental health stigma impacts men.

Government censorship, sexual harassment, and anti-feminist sentiments have driven Chinese women away from their favourite social networking apps, which has translated to an ever-growing ‘she-economy’ in which they are making purchases – and even creating new brands – that empower them further.