Signal27 Nov 2023
Yeastie Boys 'Blokequet' encourages men to open up

Aiming to disrupt the high incidence of self-harm among men in New Zealand, Yeastie Boys have launched a limited-edition ‘Blokequet’ to encourage men to get talking. The campaign recognises the growing need for mental health support and the particular ways that mental health stigma impacts men.

Yeastie Boys 'Blokequet' encourages men to open up