In a polarised society, the meaning of gender is in flux. People want to be liberated from outdated norms – but many hold on to the gender binary as a source of stability in an uncertain world. How can brands navigate the changing gender landscape without leaning on stereotypes?

Butch lesbians have long been neglected in terms of cultural representation. But with the conversation on gender identity becoming more complex and encompassing non-binary and gender non-conforming people, masc style is on the rise. How are beauty and fashion brands reacting to this shift?

While Gen Z are the most fluid and diverse generation in history, it’s also true that some are reacting against the shift toward openness by entrenching gender binaries and performing exaggerated versions of gender norms. So who are the Gen Zers going against the generational grain?

Peoplemagazine’s title of Sexiest Man Alive in 2021 went to the 52-year-old star ofAnt-Man,Paul Rudd, who beat out the likes of Chris Evans, Regé-Jean Page, and Maluma, among others. What does this choice suggest about post-pandemic masculinity and the ways that people now define ‘sexy’?

With his stratospheric rise to becoming a supermodel, dancer, and actor, Alton Mason is challenging global perceptions of what a male model can look like and achieve. As he evolves from new kid on the block to fashion icon, what does his success mean for the future of the industry?