Feminine care brand Whisper has launched the next phase of its 'The Missing Chapter' campaign. As the fourth edition of its #KeepGirlsInSchool movement, the brand aims to erode taboos surrounding periods through education, thereby removing the barrier that stigma creates for girls attending school.

Picking up steam in the early 2010s, the period positivity movement saw women fight to destigmatize menstruation. But with period inequity still rampant in the US and trust damaged in some progressive menstrual start-ups, where should the movement go next? And how can femtech brands learn from this?

DAME's ‘It’s time to change your tampon’ campaign exposes the lack of transparency in period products. The brand’s organic range promotes the agency of choice for tampon users at a time when conversations about women’s rights and equity have been brought to the fore.

Aya Care is changing the period game for Nigerian women through a multifaceted approach. By offering affordable menstrual products, capitalising on social media virality, and emphasising products made by women for women, it provides practical solutions towards menstrual equity.