In Japan, menstruation classes are becoming more commonplace across local schools and companies. As demand for honest conversations around taboo subjects increases, these initiatives are a space for people who menstruate to feel heard, while fostering greater understanding and empathy from others.

To address the stigmas surrounding menstruation, Boots will stop using words like 'hygiene' or 'sanitary' to describe period products. With periods often spoken about negatively, recognising how language can challenge perceptions is a powerful way to resolve menstruation misconceptions.

Open conversations about menstruation among Gen Zers signal a desire to end period stigma once and for all. But given the numerous entrenched taboos surrounding women’s health and bodies, how can brands help them change the narrative and make periods more equitable, sustainable, and shame-free?

Here We Flo is breaking down barriers in the sustainable sexual health space by creating eco-friendly, innovative products. Its organic and biodegradable items sit alongside a powerful marketing strategy that empowers people of all genders to feel comfortable taking ownership of their bodies.