Some Heinz super fans have been known to get the logo tattooed, and now the company has created its first official tattoo stencil. As people increasingly look to construct their identities around their favorite brands and products, there are opportunities to offer official roots to super fandom.

HEINZ has demystified the Super Bowl's use of roman numerals with its 'LVII Meanz 57' ad, as well as a petition to just call LVII, 57. During difficult times, unifying sporting events like the Super Bowl can bring people together, and HEINZ is showing how humor can help foster that connection.

Amid busy schedules and persistent inflation, Britons are embracing treat culture for indulgence. Yet they’re still conscious about their snack choices as they seek a more flexible approach to nutrition. Canvas8 spoke to eight Britons to explore how the culture around snacks and meals is shifting.

Sunday roasts, steak and kidney pies, and bangers and mash were once regularly served on dining tables across the UK. But changes to the way we eat at home have seen them fall out of favour. What does the future hold for traditional British dishes? And what brands can do to help them stay relevant?