Makua Adimora is a behavioural analyst at Canvas8. After completing a bachelor's degree in chemical engineering, she shifted her focus to culture journalism. With a keen interest in music and culture, she has written for the likes of 

, and Al Jazeera, among others. In her spare time, she can be found overspending at Superdrug or writing about the new-school hip hop scene in Nigeria.

People are looking for belonging in exclusivity 

Insider Status

United States

Eating and Drinking

Community and grassroots

General food

Some Heinz super fans have been known to get the logo tattooed, and now the company has created its first official tattoo stencil. As people increasingly look to construct their identities around their favorite brands and products, there are opportunities to offer official roots to super fandom.