Thailand's T-Wave, driven by BL series and T-pop, has pushed far beyond the walls of the country and Southeast Asia into hearts across the globe. Transnational fandoms amplify Thailand's global impact, offering luxury brands a lucrative market among its superfans by exploring localised branding.

Spotify’s AI Voice Translation enables podcasters to translate their content automatically. While the brand hopes to reach wider audiences and support creatives by addressing language barriers, questions remain about the cultural accuracy of AI translations and their impact on real people’s jobs.

Following Afrobeats’ rise to the global stage and the rise of digital streaming giants, the African entertainment scene now has the world’s attention. With African entertainment now a lucrative sector, how can brands successfully capitalise on the need for local stories with a global appeal?

Entertainment company Hybe used voice AI to launch artist Midnatt simultaneously in six languages. While AI in the music industry is leading to concerns around ownership and authenticity, this shows the potential voice synthesis tools have in giving both artists and fans new music experiences.