25 Jul 2023
How is Afrobeats hype changing global culture?

Following Afrobeats’ rise to the global stage and the rise of digital streaming giants, the African entertainment scene now has the world’s attention. With African entertainment now a lucrative sector, how can brands successfully capitalise on the need for local stories with a global appeal?

Chisom Peter Job is a Nigerian film journalist whose writing has appeared in the New York Times, Teen Vogue, Washington Post, and more. He is also the managing editor of the film start-up, Statement Films.

Franklin Ugbode is a Nigerian communications expert, movie critic, and consultant. He is also currently a movie critic at OkayAfrica.

Vincent Desmond is a writer, consultant, and editor living in Nigeria. He covers fashion, music, culture, identity, and art, and has reported for PAPER Magazine, Mail & Guardian,NYLON, i-D, Vice, Dazed, AnOther Magazine, OkayAfrica, The Guardian, and several more. He won the TIERS Nigeria Young Trailblazer Award in 2019 for his work.