How is Afrobeats hype changing global culture?
REPORT
25 Jul 2023
How is Afrobeats hype changing global culture?

Following Afrobeats’ rise to the global stage and the rise of digital streaming giants, the African entertainment scene now has the world’s attention. With African entertainment now a lucrative sector, how can brands successfully capitalise on the need for local stories with a global appeal?

Chisom Peter Job

Chisom Peter Job is a Nigerian film journalist whose writing has appeared in the New York Times, Teen Vogue, Washington Post, and more. He is also the managing editor of the film start-up, Statement Films.

Franklin Ugbode

Franklin Ugbode is a Nigerian communications expert, movie critic, and consultant. He is also currently a movie critic at OkayAfrica.

Desmond Vincent

Desmond Vincent is a writer, researcher, and consultant living in Lagos, Nigeria. Currently working as a freelance writer with a focus on culture and identity, he regularly contributes to titles like Vogue, Billboard, Reuters, Elle, GQ, Dazed, Vice, Allure, and more. Desmond is also the co-founder and editorial director of Kenga Media, an Afro Gen Z mediatech company. He has consulted for companies and agencies including Vice Media, SourSop, Look Inc, AMV BBDO, Guinness, and Nike. His work has garnered him multiple awards and accolades including a TIERs Award in 2019 and a Future Africa Award nomination in 2020.