With the average person being exposed to thousands of ads each day – spanning social media, print, TV, and billboards – nailing visual identity has never been more important for brands. But what kind of logos are most effective at grabbing attention? And how can design be used to signal values?

Pantone’s 2022 Colour of the Year, Very Peri, has been formulated to reflect the growing visibility of the metaverse in the everyday and a desire for serenity amid pandemic-era chaos. As people continue to self-express through non-verbal cues, colour is proving its clout as a way to convey identity.

People are wearing and buying color like never before. Where once black was the chicest of all shades, now every color of the rainbow is fair game. How are brands playing with hues to offer shoppers a consistent cross-channel experience that reflects a coherent identity?

That Sad Beige Lady is the online pseudonym of Hayley DeRoche, who uses satire to poke fun at minimalist children’s clothes and toys. While parents are seeking out ethical and natural products for their kids, DeRoche’s content signals a pervasive frustration with costly and over-stylized parenting.