With an explosion of interest in interiors and furniture, people are leaning more on visual and serendipitous searches on social media. Today’s furniture fanatics now want to reflect a particular aesthetic, as well as their values and personality. How can brands cater to these conscious consumers?

The rising cost of living is seeing many Americans cut down on unnecessary spending. But at times of heightened stress, many also indulge in shopping as a form of escapism. So, how can social shopping platforms simultaneously help people limit their expenses and engage in retail therapy?

Despite inflation, Diwali e-commerce is booming as people look for convenience while shopping. Shoppers also prioritise community-driven discovery and brand trust, embracing tech innovations like VR and AR. How can brands leverage hyper-regional content and use tech to enhance intimacy?

Do Americans still trust the opinions of online influencers? And what does a personalized e-commerce experience look like today? Canvas8 spoke to eight people from across the US to discover what convinces them to click ‘buy’ while they’re scrolling their social media feeds.