With people looking for elevated brick-and-mortar store experiences, many are choosing to shop with brands that inject fun into IRL retail. Westfield is turning its shopping centres into entertainment destinations, attracting shoppers looking for fulfilling and interactive retail experiences.

Harrods has redesigned its womenswear section to foster experiential shopping that focuses on discovery. To compete with the convenience of online retail, brick-and-mortar stores are increasingly having to offer novel IRL experiences that can lure people back through their doors.

As the festive season approaches, shoppers are focusing on ‘quiet luxury’ and investing their money more wisely – paying close attention to cost, craftsmanship, and quality over logos and labels. How can brands ensure their loyal consumers don’t jump ship in search of lower price points?

The cost of living crisis in the UK had a significant impact on Christmas 2022, but as financial situations have failed to improve, 2023 is seeing continued constraints. More Britons than ever are looking to cut down on essentials and luxuries like gifts and food, so how can brands adapt?