As the festive season approaches, shoppers are focusing on ‘quiet luxury’ and investing their money more wisely – paying close attention to cost, craftsmanship, and quality over logos and labels. How can brands ensure their loyal consumers don’t jump ship in search of lower price points?
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Linda J. Ellett is a partner and the UK head of consumer markets, leisure, and retail at KPMG. She has a specialist background in pension advisory to employers and shareholders and leads innovative thinking on spending/saving culture and how to reduce financial anxiety.
Zoe Gunn is a writer, editor, and brand consultant specialising in luxury fashion and lifestyle. Currently the digital editor at Luxury London, she has written for titles including Harper’s Bazaar, Town & Country, and Independent.
Having weaved a career that started in PR and social, and led to journalism before turning to the dark side (brand side), Mariella is able to execute all kinds of projects. From research to editorial, ideation to creation. Mariella worked within the fashion industry - both in London and Dubai - for over ten years at publications and brands such as Bustle, ELLE UK, Ounass, Wednesday, MATCHESFASHION.COM and Grazia Middle East. Now, Mariella focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, sustainable style, mindfulness and women empowerment.
