Gucci's LA Salon is a concept store that's exclusively accessible to VIP clients, with no real access to the general public. As the cost of living crisis persists, some luxe labels are looking to level the playing field, but Gucci's store shows how others are benefiting from heightened exclusivity.

Amid the cost of living crisis, some Gen Zers are turning to resale platforms to get their hands on iconic luxury brands, while others are turning to dupes. This indicates a yearning to be a part of the luxury community at an affordable price, avoiding fast fashion trends in the process.

Stealth wealth has emerged as one of the standout sartorial trends of 2023, with TV shows like Succession flaunting chic, sleek luxury. However, with the economic downturn putting the idea of expensive cashmere coats in sharp relief, why is dressing rich so popular when so many of us aren’t?

In the US, there’s a growing demand for ‘quiet luxury’ in the fashion space, driven partly by the representation of wealth in popular culture. Within this context, Loro Piana’s popularity is surging by typifying aspirational dressing through rare materials and minimalistic designs.