AI-generated content has become a common feature of online experiences, but many people are still sceptical about the tech. With that in mind, Ogilvy is pushing for an industry-wide change to label AI-generated influencer content to create a sense of transparency and build trust among consumers.

In Japan, a campaign sees an AI model showcasing the health benefits of green tea, shifting from an elderly woman to a young lady after a sip. However, people were unsettled by the ad, which comes at a time when people are prioritising authenticity over artificially created content.

Photography and image-making have changed over the past five years, with many photographers favoring either the anti-aesthetic culture of ‘bad photography’ or using technology to create hyper-real worlds. How can brands speak to people as they seek transparency around the images they consume?

Disinformation spreads like wildfire on social media, especially when it’s fueled by dark money and content farms. But what happens when generative AI like ChatGPT makes creating such material as easy as hitting enter? And what role can brands play in combating this worrying trend?