With the cost of living crisis hitting hard, people are cutting back on eating out. With this in mind, Young’s has released extra-large battered fish fillets designed to mimic the experience and taste of pub-style fish and chips, all without having to leave the house or break the bank.

Lockdown life may have ended in June 2021, but many Britons remain nervous about dining at restaurants. Dinner parties are, therefore, resurgent as people look to socialise in smaller, controlled environments. So, how can brands engage adventurous cooks and guests in domestic settings?

Lockdowns led many people to use food as a route to new experiences during the pandemic. But amid growing demand for fresher, more convenient, and sustainable products, brands face a challenge in delivering innovation beyond gimmicks. So, how can they keep Britons experimenting in the kitchen?

As the cost of living crisis pushes more Britons below the breadline, they're being forced to reassess basic food habits. From eating meals cold to ignoring use-by dates, as people turn to more drastic measures, there's a need for brands to offer more than simple switch-ups for those struggling.