With restaurants closed due to lockdowns, many were missing their favourite dishes. One brand to acknowledge this early on was Wagamama, with the March 2020 debut of its Wok At Home series. Since then, the company has launched at-home meal kits so people can have katsu curry whenever they want.

With the cost of living rising, people are reevaluating their budgets, prioritising essential expenses and curbing more recreational spending. For Britons, staying financially fit amid inflation means spending less on non-essential pleasures, such as eating out, apparel, and travel.

It’s a bleak time for UK consumers as they face rising food costs, as well as skyrocketing petrol, energy bills, tax, and mortgage payments. How can brands innovate, inspire, and demonstrate real value with a long-term view of sustainability in order to weather the storm?

As consumers reach for new hot sauces to elevate their at-home dining experiences, TRUFF is targeting foodies with a luxury addition to the market. With a unique flavor profile based around black truffles, the sauce has proven popular with those looking to indulge and expand their taste buds.