The online advertising landscape is undergoing a transformation as shoppers, many of whom still crave personalised recommendations, strive to find a balance between privacy and convenience. Canvas8 spoke to eight Britons to find out what makes products and retailers stand out when they're scrolling.

An aging wave of Boomers is adopting the use of smart home devices at a faster rate than Gen Yers, but also remain highly protective of their personal data. How can brands balance Boomers’ interest in new consumer technology with their concerns about its security risks?

Amid frequent news of privacy lapses from Big Tech firms, Americans are increasingly conscious of the fact that their information is often being collected without their consent. Canvas8 spoke to eight people to understand their views on data privacy and how they’re protecting themselves online.

Research has revealed that Gen Z Americans are more susceptible to online scams – like identity theft and phishing – than their older counterparts, despite being digital natives. The findings signal a need for more support in cybersecurity education among younger cohorts to help them feel protected.