An increasing number of digital nomads and 'anywhere workers' are choosing to work, travel, and parent at the same time. With a unique set of needs around connection, identity, and community, there's an opportunity for brands to support adventurous families through targeted educational solutions.

In offering short-term, high-end apartments for digital nomads, rental platform Ukio is targeting adventurous remote-working professionals. While the brand’s emphasis on comfort and sustainability is meeting the needs of wealthy digital nomads, how will such accommodation impact local communities?

Remote and flexible work conditions are steadily becoming the norm, but the emergence of ‘workation’ is about to reframe this arrangement even further. With working individuals desiring a more nomadic lifestyle for themselves and their families, how can brands tap into this shift?

The digital nomadism triggered by COVID-19 has fueled gentrification in many cities worldwide, causing frustration among locals. To counter the negative effects of an influx of longer-term tourists, brands and cities may encourage responsible travel and direct support for local communities.