In offering short-term, high-end apartments for digital nomads, rental platform Ukio is targeting adventurous remote-working professionals. While the brand’s emphasis on comfort and sustainability is meeting the needs of wealthy digital nomads, how will such accommodation impact local communities?
NomadX is creating a digital nomad community in Brazil with a locals-first approach, aiming to inject money into a slow-recovering tourist region without aggressively encroaching on local culture. Digital nomadism can be a source of tension, but prioritising locals can be a way to combat this.
While widespread remote working was instigated during the pandemic, ideas to develop a ‘remote-first’ workforce have been pushed by prominent advocates for years. Now, with companies like Airbnb and Spotify having shifted to this model, could this future be within reach? And is the world ready for it?
An increasing number of digital nomads and 'anywhere workers' are choosing to work, travel, and parent at the same time. With a unique set of needs around connection, identity, and community, there's an opportunity for brands to support adventurous families through targeted educational solutions.
As a result of the pandemic, the travel industry is introducing new ways for people to travel and feel safe. Airbnb implemented 100 changes in May 2021 to adapt its platform to fit customers who are tethered by work but still want to travel to new places and stay for longer once there.