Younger generations entering physical workplaces post-pandemic are experiencing exacerbated feelings of loneliness and inadequacy. As a result, they're using the internet for advice and small talk tips to help them break the ice and feel comfortable around the IRL watercooler.

Record-high search volumes for how to meet and make friends reflect the continuing loneliness epidemic in the US. As Gens Z and Y struggle to form meaningful connections, brands can combat loneliness by fostering authentic relationships and using technology to support human interaction.

Things are changing in the dating scene as app use is down, lower-cost dates are in, and many are not pursuing relationships at all, despite an uptick in loneliness among Gen Zers and Yers. How can dating brands adapt to these changes and what is the future of dating through a recession?

Social connection is down and screen time is up, resulting in widespread feelings of isolation. While this affects all kinds of people, women and gender non-conforming individuals are lonely at disproportionate rates. So, how can brands foster more human interaction and caring in the world?